Discover the dynamic landscape of the bakery industry with our comprehensive insights into the trends shaping the bakery experience in 2024. In collaboration with industry leaders McKinsey & Company, Innova Market Insights, and Mintel, we present a trends forecast that decodes key consumer behaviors for more informed decision-making.

Download our convenient infographic to share with colleagues and customers, offering a clear overview of the trends driving the bakery sector in the coming year.  Download Infographic

Key Consumer Behavior Trends

Explore the four consumer behavior trends identified by McKinsey & Company, including trading down & splurging selectively, shopping everywhere and all at once, finding comfort in familiarity & exploring brand promiscuity, and the increasing demand for sustainability and affordability.

Global Consumer Insights

Delve into the Consumer Wise proprietary research spanning nearly 20 markets, covering 90% of global GDP. Gain valuable insights into the evolving perceptions of branded products, consumer shopping channel preferences, and the rising interest in sustainable products.

Wholesome Enjoyment of Products with Health Benefits

Navigate the escalating demand for products that balance health and indulgence. Learn how consumer preferences for baked goods are evolving with a focus on nutrition, health, and innovative bread products.

Simple Pleasures

Uncover the significance of everyday moments of happiness as a common form of treat and reward worldwide. Explore country-specific differences and the opportunities for bakery products to align with consumer preferences for mood-boosting experiences.

Flavor Exploration

Embark on a journey into the diverse world of flavors, from floral fantasies to imaginative and nostalgic creations. Understand the influence of wellness and sustainability on flavor innovation, and discover the fastest-growing fantasy flavors globally.

Local Delights and Global Inspirations

Witness the trend of consumers seeking diverse flavors inspired by specific regions and global cuisines. Explore the potential for bakery products to tap into consumers’ cravings for authentic tastes from around the world.

Eating to Enjoy Special Moments and Stay Well

Recognize the role of bakery items in creating special moments and contributing to overall well-being. Understand the evolving attitudes towards healthy aging and the shift towards minimally processed, nutrient-rich products.

As the bakery industry transforms, our 2024 trends forecast provides the actionable insights you need to stay ahead. Download the infographic now and let us empower your bakery business for success in the evolving consumer landscape.